What do you do when you’re number one?
Wednesday, July 25th, 2007No, not TEFLtastic- Toyota. Now that Toyota is top of the world, it seems all some analysts can see is the inevitable decline. Understandable in a way, but it is not as if the Japanese gave up their number one position in most other products in a hurry, so after quickly consulting my dartboard I’d say Toyota shares are a buy.
So as the Japanese are number one in cars, video game machines, animation etc. etc, why not English? It is understandable that the immense differences in the vocabulary, writing systems, grammar and pronunciation of the languages makes it a lot harder than switching from English to Dutch- but why at least haven’t they come up with a language learning method that helps them catch up with the same ease and convenience as a (Japanese-owned) 7-11?
Part of the reason for the lack of Japanese progress with English, despite millions of dollars spent on ALT*s and millions of books bought every year is actually connected to that convenience store thing- language learning does not lend itself to clever effort saving solutions in the same way as toilet technology. Another problem lies in those millions of books, as authors are judged the same way as salarymen and churning out books reliably is seen as the height of a writer’s skill. The main problem, though, is the one Toyota is facing- a lack of a clear goal where to go next.
Most Japanese students come into a language school classroom convinced by high school English lessons, impossibly obscure university entrance tests and the above named ungraded English learning books that they will never be able to communicate in any way in English. When they find out they can, they are so happy they don’t seem to know where to go next. As the Toyota article says: “What do you do when you pass a rabbit you’ve been chasing for 70 years?”
* ALT, Alien Language Teacher- a native speaking assistant teacher who helps give lessons in Junior High schools etc. Not to be confused with ALF, which is Alien Language Friend- someone who gives informal English conversation lessons in cafes.